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stronger starts here.

We all have motivations: our health, family, or just feeling better in our own skin. Sometimes, we need a little help to reach our goals. That’s where I come in. To push you when you need a challenge. To spot you when you need support. To lift you when you need a boost. With upLIFT, stronger starts here. 

The initial project was the creation of an identity for local fitness guru.
The central idea was showing how upLIFT is not only a challenging workout - but is fun and lifts your spirits as well.  What we found most moving about Heather was her approachability and unique style of really customizing the workout to each person.  


Logo Design + Website Design created by EKD. Copy collaboration cred to my one & only wordywendy

upLIFT HLW website by Elizabeth Kole Designs

concept gallery

uplift HLW


This is a soft yet strong logo. The entire mark is meant to be seen as a barbell. A feminine touch with a

strong undertone. The two fonts are the coming together of student and teacher. This logo portrays the strength we all have inside - and what are capable of when we put our minds to it. The HLW underneath is supporting us all - just as Heather supports her clients.

upLIFT HLW logo by Elizabeth Kole Designs

chosen logo

brand application

upLIFT website by Elizabeth Kole Designs
upLIFT website showcasing Heather's family by Elizabeth Kole Designs
upLIFT website featuring workouts by Elizabeth Kole Designs
upLIFT logo buildout by Elizabeth Kole Designs

what upLIFT has to say

Working with Betsy to help rebrand my business and launch my website was easily one of the best decisions I made. Not only did she produce the most high quality work while incorporating my suggestions and ideas, she was a complete delight to work with. She was always responsive, always went above and beyond to help me understand how to use the backend technology and did it all with a smile on her face. Betsy truly brought my vision to life and I couldn't be more grateful to have worked with her! 

Heather Wojteczko


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