Vintage never looked so NOW.
A barrage of unruly curls — springy and full of life — sits atop Adrienne Baskin’s head, projecting a sense of rebellion that matches her energy. At 72 years old, she looks likely to run riot in her hand-sewn Kiss sweatshirt, thick black eyeliner and punchy red lipstick.
With her off-hand charm, pension for vintage tees and an eye for beautiful things, Baskin is a force in the Chicago vintage fashion scene and the owner of the boutique shopNOV.
ShopNOV is a collection of saved treasures, ranging from original 1920s tulle shift dresses to brown suede 1960 hot pants that exemplify the boutique’s tagline: “Vintage never looked so now.”
Logo Design + Brand Application for signage + packaging created by EKD.
This logo was chosen because it symbolizes the owner A. She is nothing less than extraordinary - A makes no apologies for her eye for fashion. She is bold, edgy, and always in - fashion. What better to represent A than A herself?!