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pick florals

Chicago's North Shore Florist


Pick florals provides unique arrangements for any day of the week and special occasions. They also provide subscription services and flowers for small scale parties. 


Logo Design + Print & Digital Design + Website (in bloom) page created by EKD.

Copy collaboration cred to my one & only wordywendy

Pick Florals bouquet and card

concept gallery

pick florals


This logo represents the delicate process pick goes through to choose the right flowers for your event.  Becky hand picks each flower and takes care with its placement as if she is creating artwork.  And if you've seen her bouquets you know what we mean! An arrangement from pick is the most personalized gift because Becky wants your experience to be unique and touching to you. The font is feminine and slightly styled but doesn't take away from the bouquet. 

Pick Flowers Logo. Clean font that says pick in black next to a small bouquet of wildflowers

chosen logo

pick logo homepage with clean black font that says pick and a small bouquet of wildflowers
a pick original floral arrangement

brand application

a pick original floral arrangement with the pick card inside
a pick care card with a version of the logo in a vase

what pick has to say

I had the pleasure of working with Betsy on a logo for my new flower business. When I came to her, I had no idea how to choose a logo that best represented my business in a way that felt authentically me. I leaned on Betsy’s creativity and experience. She took the time to ask me so many thoughtful questions in order to learn more about me personally and everything she could about how I wanted my business to “look”and “feel”to my future clients. Betsy is not only incredibly talented, but she is authentic, kind, approachable and extremely collaborative. When she shared her ideas for a logo with me, it was so hard to choose just one! She captured the essence of my flower business perfectly! I tell her all the time, but whenever I look at my business cards, I just smile. She truly helped me launch my business and for that, I am extremely grateful!

Rebecca Foersterling

pick florals  

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