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Mitchell's Ice Cream
PACKAGING RE-DESIGN PROJECT
Is there anything more fun than taste-testing ice cream and coming up with new flavor names & packaging? Our answer - no!!
We had the best time working on this project re-brand. We decided that the differentiator was the "story" and that their story was all about Chicago. My copywriter extraordinaire came up with delectable names like MagnifiMint Mile Chip & Wrigleyville Ripple, wrote stories that tied in the fabulous flavors with Chicago landmarks, and I designed the packaging. BEST JOB EVER! With one caveat... these pints never made it to shelf. Fingers crossed one day... 🤞🏻
Packaging Designs created by EKD. Copy collaboration cred to my one & only wordywendy
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