Mitchell's Ice Cream
PACKAGING RE-DESIGN PROJECT

Is there anything more fun than taste-testing ice cream and coming up with new flavor names & packaging? Our answer - no!!

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We had the best time working on this project re-brand.  We decided that the differentiator was the "story" and that their story was all about Chicago.  My copywriter extraordinaire came up with delectable names like MagnifiMint Mile Chip & Wrigleyville Ripple, wrote stories that tied in the fabulous flavors with Chicago landmarks, and I designed the packaging.  BEST JOB EVER! With one caveat... these pints never made it to shelf. Fingers crossed one day... 🤞🏻

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Packaging Designs created by EKD. Copy collaboration cred to my one & only wordywendy